BUSINESS

brand planning and marketing

brand planning and marketing image

branding

‘Branding that is alive and moving dynamically’ The reason why all products and services shine in their life cycle is because of the dynamic branding strategy implemented in accordance with the ever-changing business environment.

‘Empathy Marketing’ dynamically implements branding strategies through continuous and systematic management of products and services based on ‘empathy’.

A powerful means of connecting brands and consumers is ‘empathy’. The sympathetic value that connects companies and consumers with trust creates great assets in business, It is a mechanism that can even create social change and an important element that holds power.

‘Sympathy Marketing’ plans an appropriate branding strategy with the goal of improving each company’s image and reputation in the market. This includes identifying your brand's target audience, analyzing customer needs and preferences, and creating a brand identity that resonates with your customers.

Brand planning procedure

  • 01. brand definition

    The brand's unique value proposition; identify specialized points and Includes positioning identification.

  • 02. Market and competitive environment research

    target audience, competitive environment, To identify market trends and opportunities Conduct market research.

  • 03. brand strategy

    Development brand positioning and create message content; Reach your brand target audience Create a roadmap for your route.

  • 04. communication strategy

    The development brand is advertising, social media, such as promotion and publicity Target customers through various channels Develop a communication strategy.

  • 05. brand guidelines

    FormationAcross all communication channels To maintain a consistent customer experience use of brand names, logos and messages; Develop guidelines for managing

  • 06. strategy execution

    Put your branding strategy into action through monitoring Check whether the achievement has been achieved.

  • 07. Evaluate and revise the plan

    Regularly review the brand strategy performance and conduct continuous monitoring to maintain the performance, Strategies are adjusted so that performance does not fall short even in the ever-changing external business environment.

To build a strong network between brands and consumers, ‘empathy code strategy’ is essential.

‘Marketing empathy’ derives empathy code from consumers We plan a branding strategy to build a virtuous cycle of ‘value-satisfaction-strengthening relationships’ of the brand.